Made up of two words- TAG which stands for Techniques d’Avant-Garde which refers to the brand’s revolutionary design, movement and style while Heuer is the last name of the brand’s founder Edouard Heuer.
TAG Heuer is a Swiss luxury brand that designs, manufactures and markets watches across the globe. Its origin can be traced to 1860 in a small workshop in Saint Imier in Switzerland. It’s considered an extraordinary company which is continuously revolutionizing the watchmaking industry. TAG Heuer, a world renowned label is synonymous with elegance and luxury and its trend setting watches reflect its rich heritage. With so many happy customers, TAG Heuer is considered a desirable brand producing watches that are of great value.
The brand’s strong history of innovation, deep connection with sports timing and automobile racing all make it one of the leading luxury watches to invest in at an affordable price. If you are sporting a TAG Heuer, it sends out a signal that you prefer the finer things in life and like quality, and are a bit of a perfectionist. Younger generation find it quite attractive as this brand has been the official timekeeper for Formula 1 racing for years. Some of the well known collections from TAG Heuer are Carrera, Formula1, Aquaracer, Link and Monaco. TAG Heuer’s motto “Don’t Crack Under Pressure” is captured by prominent partnerships and brand ambassadors who express the brand’s liking for action and quality performance. The TAG Heuer Monaco is a classy piece and Steve McQueen can be seen adorning it. Monaco symbolizes all the savoir-faire and avant- garde of TAG Heuer. Shahrukh Khan, the iconic film star is its brand ambassador in India. TAG Heuer flagship collection Carrera is said to be born on the race track and is a modern, ultra legible, high precision chronograph suitable to meet all the needs of divers.
TAG Heuer continues to break boundaries in regards to watchmaking rules and comes out with incredible watches for both men and women. The brand has now become more than a simple timepiece; it is a highly respected brand amongst the elite group of customers.
There are many watches in the horology industry that have established themselves as the face of a certain segment. The Tag Heuer Carrera is definitely one of them. The high-precision chronograph was once the face of motorsport watches and today, despite the fall in the craze for such watches, the Carrera does a tremendously good job at keeping the watchmaker’s legacy alive in the markets. The watches in the collection are classy, sleek, and flamboyant.
Tag Heuer has a vast history in making mechanically adept timepieces. The watches that the watchmaker launched were ahead of their time back in the day. Today, after several crisis, global wars, economic depressions, and two major takeovers, the watchmaker is an established name in the industry. The Tag Heuer Formula 1 does a great at maintaining that reputation and taking the brand’s legacy forward. The timepiece is known for its precision, accuracy, sturdiness, and built quality.
Tag Heuer is a brilliant watchmaker that has played its fair share of part in the growth and development of the watchmaking industry. Its part in the making of the chronograph as we know it has been exceptional. That being said, its watches are a direct reflection of that. The Tag Heuer Aquaracer is a fine piece of innovation, craftsmanship, and finesse. The watch is a prime candidate in the divers’ watches market and a favorite among new watch enthusiasts and connoisseurs.